Bong R. Osorio
2 articles · The Philippine Star
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Dangers and opportunities of celebrity endorsements
My working years in the advertising agency business quickly flashed when news about Manny Pacquiao losing his Nike endorsement contracts was reported vigorously in both offline and online media. Pacquiao became the…
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Understanding the underdog
The concept of the underdog came to mind when, in a huddle with colleagues in the communication profession, this question popped up: Will the Court of Appeals? decision to grant the petition…